Current Roster
MyVeronica
Friend's House
Alumni
Fayluna
Alt/Indie Artist Management
Meet Me In Ether is a Los Angeles-based boutique artist management company founded by Nina Li. A musician herself, Nina brings artistic instinct and a music/artist-first approach to her work.
Nina studied at Berklee College of Music, a school known for its jazz-oriented curriculum, where alt/indie music had little presence or support. Determined to champion good music against the industry's metric-driven approach, she founded Meet Me In Ether to build a home for alternative artists from the ground up.
The company specializes in working with alt/indie artists, guiding them through the early stages of their careers with a focus on brand strategy, visual identity, and release rollouts. Nina works closely with each artist to shape a cohesive artistic vision and lay the foundation for sustainable growth.
She has developed dream pop artist Fayluna, and now manages LA indie rock bands like MyVeronica and Friend's House to name a few.
MyVeronica
Friend's House
Fayluna
A full-service release campaign for singles, EPs, and albums — built and executed around each artist's vision.
Developing an artist's world, not just their look — from concept and visual identity to music video direction, photography, social media presence, bio, EPK, website, and merch.
Building an artist's presence where it matters — through press and blog outreach, playlist pitching, social media PR, and community building. Rooted in a deep knowledge of the indie media landscape and the outlets that champion independent artists.
Connecting artists with brands that align with their identity — from identifying and pitching the right partners to negotiating deals and managing content creation.
Getting artists on the right stages — from local and regional show booking to tour planning, festival submissions, and opener pitching.